New Management Curriculum: Formula for Success


Undergraduate curriculum redesign completed by our faculty in 1994-95 is meeting the needs of our students and paying big dividends in interest and the enrollment department. Approved by the Texas Coordinating Board of State Colleges and Universities in May, the new curriculum is effective with the 1995-96 catalog. The Management Department is the first of the f~ve departments in the College of Business Administration to successfully effect a curriculum change.

The new curriculum includes three Professional Fields (Entrepreneurship & Strategic Management, Human Resource Management & Organizational Behavior, and Production Operations Management) and emphasizes a common management core through 6 required courses in each Professional Field (Entrepreneurship, Human Resource Management, International Business Operations, Managing Team-Based Organizations, Organizational Behavior, and Production Operations Management). Outdated courses were dropped from the course offerings and two new courses were added: Management Skills and Problem Solving, and Ethics and Social Responsibility.

The new Management curriculum is characterized by specialization and integration of a shared common body of management knowledge. It emphasizes creativity, ethics, innovative content applications and teaching methodologies, and conceptual development. These changes, together with a focus on student/customer service, are the basis for our efforts to continually improve the quality of our Management programs.

Our student customers are reacting positively to the changes saying that these changes create more opportunities, enabling them to compete more effectively and maintain successful careers into the 21st Century.