FALL 2007

Lectures: CURY 221, Monday, 6:30-9:20 p.m.
Instructor: Dr. Anna Sidorova, sidorova@unt.edu
Office hours: Tu, Th 3:00 - 4:30 PM,  BUSI 338B

This course focuses on the concepts, design, and delivery of business presentations in today’s challenging business environments. It develops techniques for defining target audiences and meeting their demands, especially senior executive demands. It addresses issues of written, oral, and electronic presentation to these target audiences. It applies the elements and principles of aesthetic design, as well as basics of color theory and its application to presentations. It requires students to develop an appreciation for both functional and aesthetic design.
Prerequisites: BCIS 5090 or consent of department.

TEXTS & SOFTWARE

Text (mandatory):      

1. Arredondo, Lani. How to Present Like a Pro. McGraw Hill (1991); pb (A).
2. Norman, Donald. The Design of Everyday Things, Basic Books, 2002 (N)
3. Adobe Photoshop CS2: Classroom in a Book (2005). (PS)

Text (optional):           

1. Wooldridge, Teach Yourself Visually Adobe Photoshop CS2. Wiley (2005),
2. Lowe: Microsoft Office PowerPoint 2003 Fast & Easy (2004)

Other readings may be distributed throughout the semester.