MKTG 4620 : E-Commerce Marketing Tools & Applications
The purpose of this course is to:
- Explore the potential value of the Internet as a marketing medium
across a range of business types;
- Expose the student to the many ways in which the Internet is
used (and may be used) as a business and marketing "tool"
to increase effectiveness, efficiency, and competitiveness;
- Introduce students to specific tools and technology that are relevant
to Ecommerce Marketing within and without the context of the Internet;
- Provide students with hands-on experience in the building of web
sites from the perspective of Ecommerce applications.
Logon to the Spring 2008 version of this course on Blackboard Vista
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