MKTG 4280 : Global Marketing Issues and Practice
Global Marketing is an important subject. Perhaps, much more than
one realizes. Do you drive a Chevrolet Lumina? Buy gasoline from Shell?
Eat at Burger King? Have you ever watched a movie from Columbia Pictures?
The Lumina is assembled in Canada, Burger King is British owned, and
Columbia Pictures is Japanese owned. How about Shell? We will find
out later . . . Did you know that Toyota Camrys are made in Kentucky,
by American workers, have 75% American parts, and are exported to
Japan? That Van Heusen shirts are made in Thailand, London Fog coats
in South Korea, Nike garments in Malaysia, and that Fruit of the Loom
underwear is truly American?
Modern businesses, both large and small, are increasingly crossing
boundaries to find suppliers and consumers. Export-import figures
now constitute some of the most vital measures of economic health
of any nation. The global environment is complex and presents many
challenges to the firm and influences its marketing activities.
This course is designed to familiarize you with the concepts, the
principles, the problems, and the importance of international marketing.
On another level, this course will also give you an opportunity
to develop some of your broad-based or general skills, abilities,
and characteristics. The marketing department has identified a set
of at least eleven different characteristics that are expected from
students by employers who hire UNT graduates. The UNT Marketing
Department and your instructor are dedicated, as much as possible,
toward ensuring that all of our graduates meet these traits. In
this course, we will attempt to give you opportunities to improve
your (a) researching skill (searching and using local and remote
information sources via networks), and (b) ability to communicate
(by means of oral presentations of semester project reports).
Logon to the Spring 2008 course on Blackboard Vista for for the following sections:
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