Francisco Guzman
Assistant Professor
Department of Marketing & Logistics
Phone: 369-7966
Office: BA 259F
Email: GuzmanF@unt.edu
Profile
Francisco is an Assistant Professor of Marketing at the University of North Texas. He studied Economics and a Masters in Public Policy at ITAM (Mexico), as well as a Masters in Marketing Management in ESADE (Spain). He got his Ph.D. in Management Sciences at Universitat Ramon Llull-ESADE in Barcelona. He worked as the Marketing Director for the Mexican National Sports Commission (CONADE) being in charge, among other things, of CIMA’s (the Mexican Olympic Team) marketing program. He worked as an academic assistant at ESADE Business School and as an assistant professor at Monterrey Tec before coming to UNT, where he teaches Marketing, Brand Management, New Product Development, and Consumer Behavior.
Academic Interests
His research focuses on branding, corporate social responsibility, and new product development. He has presented his work in numerous conferences. His work has been published in the Journal of Brand Management, the Journal of Marketing Management, and the Latin American edition of the Harvard Business Review.
Non-Academic Interests
Francisco is a music and sports enthusiast. He is an active triathlete and marathon runnner. He has completed 5 Olympic distance triathlons setting his PB last fall at the U.S. Open Triathlon in Dallas with a time of 2:19:48. He has also completed 1 half ironman and is currently signed up for his first 70.3 offcial event in Buffalo Springs in June 2008. He has completed 17 marathons all around the World with a PB of 2:49.56 in the 2004 Barcelona Marathon. He is currently training to run his first White Rock Marathon in Dallas next December.
