The Department of Marketing and Logistics continues a long-term commitment to excellence in graduate education. The departmental faculty, recruited from nationally and internationally recognized universities, represents a wide range of teaching and research expertise. Graduates of the program pursue careers in a broad spectrum of industries. All MBA degree programs are customized to students' personal and professional development goals.
Background Courses (16.5 hours)
All students must fullfil the MBA Program's background course requirements. These background courses are equivalent to foundation courses of an undergraduate business program and will be waived where appropriate after evaluation of transcripts.
Core Courses (18 hours)
All students must fullfil the MBA Program's course requirements.
Concentration Courses (18 Hours)
6 hours required (or equivalency, approved by departmental advisor):
- MKTG 5250
- Information for Strategic Marketing Decisions (Undergraduate marketing majors will take MKTG 5250 in place of MKTG 5150: an additional marketing course will be chosen) (3 hours)
- MKTG 5850
- Effective Marketing Planning in Dynamic Environments (Must be taken in the final semester of the program) (3 hours)
9 hours selected from the marketing and logistics course at the 5xxx-level, including but not limited to:
- MKTG 5200
- Customer Behavior(3 hours)
- LSCM 5300
- Strategic Supply Chain Management (3 hours)
- MKTG 5550
- Decision Making in Global Markets (3 hours)
- LSCM 5560
- Strategic Logistics Management (3 hours)
- MKTG 5600
- Emerging Issues in Strategic Marketing (3 hours)
3 hours of electives outside of the marketing discipline selected by the student in consultation with the departmental advisor
Professional Organizations
Marketing MBA students who meet the academic qualifications are eligible for membership in Mu Kappa Tau, the National Honor Society for Marketing. The Department of Marketing and Logistics also sponsors two student organizations that are available for graduate students, the American Marketing Association and the Logistics Students Association.
