Along with the other three required components, the Professional Field and Supporting Courses allow students to specialize in a specific area of business.
Professional Field Requirements
The professional field in marketing consists of 19 hours of course work beyond the business foundation courses, plus an additional 12 hours of supporting field courses. A grade of C or above must be earned in each professional field and supporting course completed in residence or transferred to UNT.
The professional field consists of the following courses:
- MKTG 3700: Marketing Tools and Skills
- MKTG 3710: Marketing Research and Information Technology
- LSCM 3960: Logistics and Supply Chain Management
- MKTG 3881: Personal Professional Development
- MKTG 4280: Global Marketing Issues and Practice
- MKTG 4330: Product Planning and Brand Mangement
- MKTG 4890: Applied Marketing Problems
Supporting Courses: 12 Hours
Each of the following courses is 3 hours of credit.
- MKTG 3010: Professional Selling**
- MKTG 3660: Advertising Management
- MKTG 3875: Marketing Rights and Responsibilities
- MKTG 3720: Internet Marketing
- MKTG 4120: Consumer Behavior
- MKTG 4320: New Product Development
- MKTG 4880: Advanced Marketing Management
- LSCM 4360: International Logistics
- MKTG 4520: Strategic Marketing Channels
- LSCM 4530: E-Logistics Supply Chain Management
- LSCM 4560: Transportation Systems (Pre-req: LSCM 3960)
- MKTG 4600: Retailing
- MKTG 4620: E-Commerce Marketing Tools and Applications
- MKTG 4630: Electronic Retailing and Promotion Strategies
- MKTG 4640: Database Marketing Fundamentals
- MKTG 4650: Sales Management
- MKTG 4710: Advanced Marketing Research (Pre-req: MKTG 3710)
- MKTG 4750: Marketing of Services
- MKTG 4800: Internship
- MKTG 4810: Special Topics in Marketing or Logistics
- MKTG 4875: Customer Relationship Mangement
** Course will not count for both the business foundation communication course and a supporting course.
Careers in Marketing
For more information on possible jobs and careers, visit the Marketing & Logistics Department.
